Marie Wills

I work with ambitious leadership teams to use brand as a growth lever - accelerating commercial change, improving performance and driving measurable, long-term value. I provide sleeves-rolled-up support grounded in over 25 years’ experience transforming complex global organisations and brands: • 4 interim assignments successfully completed to date, delivering strategic impact and creative excellence with speed and precision • 5 major B2C and B2B rebrand and repositioning programmes delivered • 10 years in senior client-side Brand Director roles • 15 years in top-tier agencies I deliver measurable impact through high-impact brand strategies and leading comprehensive repositioning, rebranding, and scale-up programmes.  Experience spans innovative small-cap firms, mid-sized businesses, and global corporations - across privately owned and publicly listed organisations - targeting B2B, B2C, and highly specialised audiences. Most recently, I’ve worked across healthcare, life sciences, MedTech, professional services, telecoms, technology and entertainment: experience that reflects how transferable this work is across industries. Selected highlights: • At Virgin Media O2, I led the O2 brand refresh that delivered a new strategy, identity and full rollout across all consumer channels, driving a 1% increase in consideration and taking the brand to its highest level in three years (62%) • At Grant Thornton, I unified a highly matrixed global organisation around a single positioning and brand governance model, translating strategy into partner behaviours and helping drive 13.7% revenue growth to $7.2bn in the launch year • At SThree Plc, I led a global brand transformation to reposition the group as a digital-first global talent partner, driving record performance including 19% net fee growth and major digital acceleration