Lynn Brunner

Interim Chief Commercial & Transformation Officer

Marketing, Customer and Digital Transformation

CMOCOOVP OperationsVP MarketingTurnaround SpecialistBoard AdvisorChief Customer OfficerChief Commercial OfficerTransformation SpecialistGo-to-market SpecialistIntegration Lead

Interim Profile (Proposition)

A commercially focused marketing, customer and digital transformation leader with extensive experience helping scale-ups to global companies deliver innovative business value for sustainable revenue growth. Key strengths include: combining strategic vision with operational execution to create commercial operating models and actionable roadmaps that deliver rapid impact and long-term value; leading large-scale change initiatives across marketing, operations, product, finance and people to create integrated, customer-centric organisations and deliver ROI; and driving business growth through GTM strategy, commercial and operational excellence, and customer engagement for B2B and B2C companies including PE-backed, public and not-for-profit, in sectors including Financial Services, Telecoms, FMCG, Auto, Retail, Media, Professional Services and Healthcare.

Key Achievements

COMMERCIAL IMPACT SNAPSHOT • 20% YoY revenue growth in PE-backed consumer healthcare business. • £25.8m incremental annual revenue via CRM transformation. • £770k consulting practice revenue created in year one at Experian. • 18% operational cost savings across a 26-market agency network. • £1.9m consulting revenue generated in year one at Amdocs. • Major strategic client recovered from “red” to “green” satisfaction.
MARKETING LEADERSHIP SCOPE • Ownership of GTM, SaaS innovation, demand generation, acquisition marketing, CRM and lifecycle marketing. • Leadership of multi-disciplinary marketing teams to optimise channel investment, revenue growth and ROI. • Experience managing multi-million marketing investment and performance forecasting.
AI, DATA & DIGITAL STRATEGY EXPERIENCE • Oxford University SAID Business School – Artificial Intelligence Programme • Chartered Institute of Marketing – AI for Marketing certification • Experience working with AI-driven analytics, predictive modelling and marketing automation platforms. • Practical application of data-driven decision frameworks in customer engagement and marketing strategy. • Led UK/IE MARCOMS agency for key auto client, including digital/omni-channel strategy optimisation.
ADVISORY ROLE: Owner & Director, Wild Whirlwind Ltd.: Set up this company for my focus on interim roles, advising founders, boards and leaders on commercial operating models, marketplace growth strategies, demand generation models and AI-enabled marketing capability to support scalable customer acquisition and investment readiness.

Industry Expertise

HealthcareSaaSFinancial ServicesTechnologyConsumerMedia & EntertainmentTelecommunicationsBusiness ServicesRetailProfessional ServicesAuto

Key Skills

• Commercial turnaround and revenue growth• Data, decisioning and performance optimisation• CRM, digital transformation and automation• Customer engagement and LTV value alignment• Enterprise change management and sustainability• Budget, forecasting and vendor management• Strategic, operational and cultural transformation• Team leadership and performance management• Private equity, executive and stakeholder liaison• Governance, compliance trust and risk oversight• Market positioning, brand and product innovation• Mission-driven social focus

Available for interim executive assignments in Private Equity portfolio companies.

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