Directory/Richard Nall

Richard Nall

Interim CMO - Turnaround & Transformation in Consumer Goods

CMO/CCO - Consumer Goods - Turnaround and Transformation

CMOCROBoard AdvisorVP MarketingRestructuring ExpertTurnaround SpecialistTransformation Director

Interim Profile (Proposition)

30+ years - 12 years interim - developing transformative commercial and digital/marketing strategies that accelerate growth and drive shareholder value in the UK and Global Markets. Delivered over £900m of retail growth in international B2C corporates and P/E backed scale-ups across a variety of sectors including Healthcare, FMCG and Retail. Having led 8 turnarounds, I am expert in optimising growth in broad brand portfolios, resurrecting tired brands and optimising mixed brand/own label businesses. Key areas of expertise: ✅ Strategic Transformation. Strategic leadership & direction to deliver rapid change/P&L re-engineering. ✅ Strategic Analysis & Planning. Business, Portfolio, Brand, Innovation, Trading/Customer/E-commerce and Category strategies. ✅ Go-to-Market Excellence. Execution of strategic and in-year budget/cost saving programmes balancing brand and performance marketing investment. ✅ Strategic Leadership. Stakeholder influencing and functional/cross-functional coaching to inspire culture change and high performance. ✅ World Class Creativity. Support marketing teams & agencies to deliver 'creative power' that transforms revenue growth. A bit about me. A restlessly curious life-long learner and results-driven, empowering leader with a collaborative style from shop floor to boardroom. I calm, direct and inspire businesses to transform culture, capability and capacity to deliver growth through aligning creativity with financial outcomes. I believe that releasing growth potential is achieved through empowering people to have fun doing great things. A former Lieutenant Colonel in the Army Reserve. Underpinning my capabilities are a 1st degree in Business & Marketing, MA in Leadership from Henley Business School, Diploma from the Digital Marketing Institute and the University of Oxford Artificial Intelligence Programme.

Key Achievements

  • Valeo Foods - Bain Capital. Interim Director. Relaunch of Kettle Crisps. Transformed marketing programme. Re-engineered P&L. Restructured cross functional teams.
  • Konings Sunmark Beverages. Interim CMO. MEIA brand growth +30%. Built marketing capability (London, Dubai, Lagos). Introduced global brand & innovation platforms. Restructured and transformed all marketing and go-to-market processes.
  • Virufy Healthcare (SaaS). Board Adviser – Strategy & Marketing. Silicon Valley start-up: AI-powered respiratory tract screening from cough sounds to detect COVID-19. Persuaded Board to pivot to mobile app development and led co-development of B2G, B2B and D2C marketing strategies.
  • Vivid Toy Group - Privet Capital - successful exit. Interim CMO. Toys: EUR: upto 30% growth. US: Listings doubled. Revitalised Crayola in UK & EUR - strong growth. Transformed strategy, innovation, CAPEX processes and go-to-market, pivoting to US focus.
  • Hornby PLC - AIM listed. Interim CCO. Turnaround: underlying profitability +£5m, 25% inventory reduction, positive cash-flow. E-commerce - double digit growth & rolled out to EUR/USA; optimised performance marketing. Rebuilt innovation pipeline & new CAPEX process. Restructured team to build digital eco-system, global brand platforms, and key national accounts.
  • Young's Seafood - Lion Capital. Interim CMO. Turnaround: operating margin +150 basis points; core product pillars: 52% to 75% of t/o, market leadership re-established. Turnaround plan, restructured, P&L re-engineering, new marketing programme and go-to-market.

Industry Expertise

ConsumerSaaSHealthcareRetailFMCGCPGFoodBeveragePersonal CareE-commerceDigital

Key Skills

Business StrategyPortfolio StrategyMarketing StrategyCategory StrategyTrading StrategyCustomer StrategyTurnaroundTransformationP&L re-engineeringRestructuringGlobalInternationalGo-to-marketInnovation StrategyPerformance MarketingEcommerceDigital StrategyActionable InsightsData AnalysisOmni-Channel MarketingPrivate EquityValue CreationBuy & BuildPortfolio PerformanceInnovation ManagementFinancial AcumenB2BB2B2CB2CD2CDTCLeadershipStakeholder ManagementBoard InfluencingMatrix ManagementCulture ChangeCross-Functional LeadershipCross-Functional TeamworkGlobal MarketingProcess Re-engineeringGlobal InnovationRevenue ManagementRevenue Growth ManagementConsumer SegmentationGrowth MarketingBusiness Model Transformation

Industry Memberships & Affiliations

Interim Development Programme (IDP)

Portfolio

Available for interim executive assignments in Private Equity portfolio companies.
View LinkedIn Profile