Andrew McKinlay

A senior international marketing leader with over 25 years experience including interim, specialising in developing transformative marketing strategies to drive sustainable business growth. Deep expertise in technology, developing global brands, marketing, and digital strategies to cut through complex markets: • Technology: software (Avolites, Nokia Systems) and hardware (Hewlett Packard, Avolites, Nokia). • Developing global brand, marketing, and digital strategies to cut through complex markets. • Transforming legacy marketing systems into global efficient services to deliver for all stakeholders. • M&A - preparing and optimising the business offer for sale and fully integrating new businesses post acquisition. • Taking on big challenges; from securing the future of the Red Arrows by navigating the complex politics, to transforming the outdated internal marketing with The AA to a digital first operation.