Chris Davies
Senior Fractional Marketing and Commercial Director
Experienced Senior Marketing and Commercial Director
CMOVP MarketingManaging DirectorBoard AdvisorTurnaround SpecialistMarketing DirectorCommercial DirectorBrand Director
Interim Profile (Proposition)
Over 25 years’ senior experience including Board level and interim, transforming marketing and commercial operations with internationally renowned global businesses.
Expertise encompasses brand strategy, digital marketing and commercial growth within B2B & B2C sectors including BBC Global News and British Airways.
Key Achievements
- BBC Studios Global News: Delivered 10% growth in a market which was declining 5-10% yoy and grew digital distribution business by over 200% yoy.
- bbc.com: Responsible for delivering a long-term brand and commercial strategy resulting in increases in audience growth of over 40% and 200% profit growth
- British Airways: Overall responsibility for all British Airways digital marketing and online selling activity for ba.com delivering revenues of £1.7bn
- Eldena.AI : Devised and delivered a comprehensive brand and sales strategy for a new AI driven start-up in the skincare sector
- BBC Studios Global News: Responsible for delivering multi million pound new business deals with external B2B and B2C partners
Industry Expertise
Key Skills
Available for interim executive assignments in Private Equity portfolio companies.
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