Directory/Hannah Smith

Hannah Smith

Interim Marketing Director

Marketing Director

VP MarketingTurnaround SpecialistCMOMarketing DirectorHead of MarketingGo To Market

Interim Profile (Proposition)

You know that person who walks into a room and suddenly the energy lifts? That’s me. 15+ years brand and agency experience. Passionate, pragmatic, and relentlessly positive, with a marketing plan in one hand and a strong coffee in the other. I’m an Interim marketer who helps PE and VC-backed businesses build marketing from the ground up - defining the brand, creating the go-to-market strategy, and embedding scalable, data-led systems that deliver predictable growth and investor confidence. Typically, I’m brought in post-investment or pre-scale, when there’s no marketing function or it’s all a bit of a beautiful mess. I build calm from chaos, create the structure, and leave behind a marketing engine that keeps working long after I’ve gone. Over the last few years, I’ve delivered marketing transformations across 10+ portfolio companies, helping raise £250M+ in funding, drive triple-digit revenue growth, and build marketing frameworks that directly align to investor KPIs: pipeline velocity, brand equity, and EBITDA impact. What makes me different? A rare mix of brand and performance expertise - that comes from 15+ years working in top global agencies (London & New York) and leading marketing transformation for the likes of Velux, the Premier League, Russell Hobbs, and the British Olympic Association. My approach is simple: no fluff, no jargon - just clear strategy, commercial impact, and the kind of infectious energy that gets teams genuinely excited about the journey. If your business is ready to move from marketing chaos to clarity, or you’re building your first marketing function and don’t know where to start, drop me a message. Always happy to chat growth, brand, or strava stats . ☕🏃🏻‍♀️

Industry Expertise

SaaSTechnologyFinancial ServicesHealthcareConsumerBusiness Services

Key Skills

Digital StrategyBrand strategyGo To Market
Available for interim executive assignments in Private Equity portfolio companies.
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