Gianna Palyvou
Interim CMO / VP Marketing
Strategic Brand & Growth leader
Managing DirectorVP MarketingCMO
Interim Profile (Proposition)
Senior brand and growth leader with 20+ years’ experience leading marketing and growth agendas for complex, multi-stakeholder organisations. Former Managing Partner with full P&L ownership (£8m), now operating in interim CMO and VP Marketing roles for businesses navigating growth, transformation or transition.
Track record across Vodafone, BT, HP and On, as well as AI-enabled ventures, delivering brand repositioning, go-to-market clarity and customer growth. Known for combining strategic rigour with hands-on leadership across marketing systems, teams and commercial outcomes.
Most effective in moments of change: new leadership, stalled growth, market entry, re-positioning, or when marketing needs to reconnect clearly to commercial outcomes.
Key Achievements
- Owned and grew an £8m multi-year partnership as Managing Partner for Vodafone UK, exceeding margin targets for six consecutive years.
- Led brand and go-to-market programmes delivering double-digit growth in customer acquisition and sustained uplifts in brand consideration across highly competitive markets.
- Built and led cross-functional teams of 30–50+ across brand, digital, CX within regulated, multi-stakeholder environments.
- Deployed as interim marketing leadership for scale-ups and established businesses at key points including growth acceleration, repositioning and leadership transition.
Industry Expertise
Key Skills
Industry Memberships & Affiliations
Portfolio
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Selected Work & Leadership Context Public Profile
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Honours & Awards Public Profile
Available for interim executive assignments in Private Equity portfolio companies.
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