Directory/Gary Pine

Gary Pine

Interim Chief Product & Marketing Officer

Interim Executive | IIM Board Member | IR, Comms, Product, Marketing & Strategy

CPOChief Product OfficerHead of ProductChief Growth OfficerChief Digital OfficerHubSpot Consultant

Interim Profile (Proposition)

An Interim Chief Product & Marketing Officer and Institute of Interim Management (IIM) Board Member with over 20 years’ experience leading high-performing teams to deliver product excellence and marketing ROI. Specialising in Digital Transformation, Change Management, and Business Turnaround, I support sustained growth and unified strategy execution across global Group PLCs and PE-backed technology companies. Extensive start-up experience spans SaaS, Fintech, PropTech, HRTech, and HealthTech sectors.

Key Achievements

  • Successfully led the first major UK implementation of Salesforce.com.
  • Delivered a 979% revenue growth on primary product line at Bottomline Technologies.
  • Increased digital revenues by 119% in Y1 and grew the digital audience for 20 consecutive months at AutoTrader.
  • Developed Europe's first ad-funded, directory enquiries service in under 40 days for the Number 118118.

Track Record

Business Rejuvenation and Operational Optimisation of a SaaS Expense Management Provider to Facilitate a Profitable Exit.

A UK-based SaaS provider (Point Progress) specializing in staff expense management solutions. The business had lost its strategic direction during the pandemic and required a rapid turnaround to prime it for a third-party acquisition.

Challenge

The "burning platform" was a business that had lost its operational momentum, resulting in inefficient development cycles and a roadmap disconnected from market needs. An Interim leader was required to orchestrate a comprehensive due diligence preparation strategy, aligning product, technology, and business processes to meet stringent assessment criteria for a successful CEO exit.

Execution

Implemented Agile & CI/CD Frameworks: Introduced Agile methodologies and continuous deployment practices to shorten the product development lifecycle and enhance engineering throughput. Engineered Cross-Functional Alignment: Synchronised teams across product, technology, and sales to create a results-oriented, collaborative environment. Reconstructed Product Roadmap: Reshaped the roadmap using data-driven insights to ensure feature development was aligned with user needs and strategic exit objectives. Institutionalised Operational Rigour: Established the necessary structures, processes, and practices to ensure the product and sales teams could thrive post-rejuvenation.

Outcomes

  • ✓ Successful Profitable Exit: The rejuvenation exercise successfully facilitated a third-party due diligence assessment, culminating in an exit for the CEO (Acquired by Civica).
  • ✓ 40% Reduction in Development Cycles: Modernized the SDLC, leading to more frequent product releases and significantly improved team throughput.
  • ✓ 50% Reduction in Post-Launch Issues: Drastically improved product reliability and reduced customer support tickets through better roadmap management.
  • ✓ 30% Increase in Team Efficiency: Measurable gains in team output, with a higher percentage of projects completed on schedule.

Industry Expertise

SaaSTechnologyTelecommunicationsFinancial ServicesRetailReal EstateEnergyManufacturingInformation ServiceseCommerceFinTechRegTech

Key Skills

Digital TransformationChange ManagementBusiness Turnaround

Industry Memberships & Affiliations

Institute of Interim Management (IIM)Interim Development Programme (IDP)

Portfolio

Available for interim executive assignments in Private Equity portfolio companies.
View LinkedIn Profile